Comprehensive Bank Research
Extensive research options are available specifically for the banking industry. The firm has extensive experience including customer research and demand forecasting.
Insightful Customer Surveys
What do consumers in your market think about your bank? The competition? Premier Insights will design and implement a telephone survey of a scientific representative sample of your market area or customer base to help evaluate your relative standing, services, advertising penetration, and perception in the marketplace.
Economic Market Studies
Premier Insights provides key market studies focusing on key economic variables to identify trends and conditions — so that you can craft more effective policies, and plan future product offerings, customer incentives, and marketing initiatives with confidence.
Comprehensive Market Research
Premier Insights tailors its services to meet your specific needs, with an emphasis in creative techniques for gathering useful information. We employ various methodologies, including market segmentation studies, customer profiling, market area studies, customer surveys, focus groups, mystery shopping, and more — all complete with thorough analysis to provide you with truly reliable data you can immediately translate into business strategies.
Mystery Shopping
Mystery Shopping has emerged as one of the most reliable and widely used commercial research tools. It is a powerful tool for evaluating fair lending compliance, obtaining competitor intelligence, and evaluating & motivating customer service. Whether the project is large or small, Premier Insights will provide the information necessary to monitor performance, benchmark the competition, identify critical issues, and suggest solutions.
Risk-Based Pricing
Increased competition and an overall thinning of profit margins has resulted in the use of risk- or yield-based pricing. Although sound from a profit standpoint, regulators may determine some rate structures to be discriminatory or predatory if proper analysis has not been conducted to justify and validate pricing practices. Premier Insights takes a scientific approach to provide institutions with a thorough assessment of asset performance and create a pricing structure that is sound from a regulatory perspective while optimizing asset quality.
Statistical Modeling
Whether it’s predictive modeling, forecasting, or any type of statistical testing — Premier Insights has the knowledge and expertise to produce reliable analysis for institutions in need of more sophisticated econometric techniques.
